How to Fundraise During COVID with Kenton Lee

Kenton Lee, Founder and CEO of Because International, shared with attendees what he has been doing to fundraise during Covid. He emphasized on the importance of diversifying multiple revenue streams so that you don’t have to rely solely on donors, especially during difficult times like these. 

Kenton’s main three points were: 

  • Diversify revenue streams and use a combination of grants, seasonal campaigns, church programs, virtual events in addition to major donor income. 

  • Think of an earned revenue model that can take the pressure off the fundraising part but still aligns for your mission. 

  • Do not underestimate the power of training in fundraising, Kenton shared the benefits of going to The Focus Group’s Fundraising Training

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